🚀 Turbocharge Your YouTube Game with Karin Carr's AI Hacks!

Dated: March 14 2024

Views: 31

I have been a realtor since 2005 so 18 years now, crazy. And I was in Northern California, about halfway between San Francisco and Sacramento, right outside of Napa. And that was back, you know, when the crash happened. So somehow I stumbled into REO listings, and that's all I did for the next, I don't know, five, six, seven years. And then we decided to move across the country. 

So I had been so used to just waking up in the morning and checking my email and having, you know, 'Here's your new listing, here's the address, go get it from Chase or any one of these banks, right?' And you would just go over to the house and see if anyone still lived there. And if they didn't, you changed the locks and took possession and started your pre-marketing process. And if they still lived there, then we had to, you know, negotiate to get them to move out and all that kind of stuff. So we move across the country, and I naively thought, 'All I have to do is tell all of the banks that I've moved, and I now live in a different state, cover a different service area. It'll be a piece of cake.' But that was now 2013, and that ship had kind of sailed. Actually, I think it was 2014, come to think of it, because I moved to Hilton Head, South Carolina. And I took six months off because I had to get licensed in that state, but I had a daughter I was trying to get situated in school, and learn my way around, and potty training the toddler and all of the stuff. So I took some time off, and then I got my license.

And that's when I just thought, 'Okay, so start giving me all these listings. Here, this will be a great way to learn my new community.' And uh, rude awakening time, that did not happen. So the first month went by, I didn't get any listings, and I thought, 'Huh, that's weird.' Then the second month happened, I thought, 'Uh oh.' And then the third month happened, I thought, 'Holy crap, I have no idea how to prospect. I have not had to prospect for business since I was newly licensed. And even then, I worked for a brokerage that gave me leads. So I'd never had any practice going out and finding my own business.' So then, after we're in Hilton Head for a year, my husband gets transferred to Atlanta. Now I have to get licensed in another state, do this all over again. Figured, okay, well, clearly REO is not happening anymore, so what am I going to do instead? And I tried all of the old stuff. Cold calling, and circle prospecting, and I just did not like any of that stuff. So I thought, 'I'm going to make YouTube videos.' And I remember my broker was like, 'Okay, um, how's that gonna work?' I'm like, 'I don't know, but I'm gonna figure it out.' She said, 'Okay, more power to you. I hope you have fun. Let me know, you know, let me know.' And then my husband got transferred again, and we went from Atlanta to Savannah, which is at least still in the same state, but five hours away. But when I got to Savannah was when I got my first lead from the YouTube channel for Atlanta. And the guy said, 'I can't believe I'm talking to you. I feel like I know you already. I've watched all of your videos. I feel like I'm talking to a celebrity. You know, my wife and I are going to sell our house in New York. We're moving to Atlanta. We want you to help us.' And that was the moment when I really got the power of video because our brokers had been telling us to make video for years and years. This was nothing new, right? It's not like this was even 2005, or was this... no, this was... no, this was 2017 now. Oh, okay, yeah, many years down the road, and video was nothing new. This was not a revolutionary concept, but that was the first time that I'd ever really been doing it, and I finally understood the impact when he said, 'I feel like we know you already,' and I said, 'Well, that's awesome.' So, you know, what is your plan? Unfortunately, I just left Atlanta, I moved to Savannah.

I'm gonna have to have you work with one of my colleagues because I now live all the way on the other side of the state, right? And, um, but he told me his entire life story, his motivation, his budget, why they were moving, their kids' names, their dog's name, like everything. Yeah, whereas when I would get a sign call, they didn't want to tell me anything. 'Oh, you're a terrible salesperson. You're gonna drag all this information out of me that I don't want to give you, and then you're gonna hound me until the day I die, and I don't want to have anything to do with you.' This was the complete opposite experience. And so when that phone call happened, and I was like, 'Oh my gosh, that was because I made silly little YouTube videos that weren't even good.

What if I actually tried? What if I tried to be decent on camera? What if I had a nicer background? What if I had a strategy and a calendar and consistency, and I actually put some effort into filming these videos, instead of filming them in my car in the parking lot of the board office because I was an hour late or an hour early for our meeting? You know, Atlanta traffic was crazy. You've got to plan ahead, and then you get there and you had no traffic, and you're super, super early. So I would, like, record videos in my car in the parking lot. But you had a lot of personality in those. You must have, because, like, they knew you, right? I mean, I wouldn't say I had a lot of personality. I would say that I was not afraid of the camera. That was probably the only thing I had going for me, because I figured nobody's gonna watch these anyway, so what does it matter? Because I really didn't. I didn't think anybody was gonna watch them.

So I wasn't nervous or anything, you know, but, um, so when I got to Savannah, I thought, 'Well, I'm gonna keep doing this, because I finally got a lead from it, so obviously it's working.' So I kept doing it, and then, you know, the channel grew. And now it's seven years later, and it's 50,000 subscribers and 5 million views and all this stuff. And now I've got this book deal with you guys, and who knows where this is gonna go? You know, I just feel like it was a good decision to try something different, because clearly what I had been doing was not working.

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Tim Lumnah

Hello, I’m a REALTOR® and Certified Buyer Representative graced with the great honor of buying and selling homes for the community of Greater Boston. I grew up in Massachusetts and work....

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